Makeup – Then & Now

The evolution of makeup has come a long long way. In school this week, we learned about the history of makeup.  I’m not going to do a long write up about how makeup has evolved since 10,000BC – instead I’m going to write about my homework assignment. We had to pick an era between the 1920’s – 1990’s. Besides talking about the chosen era, social scene and fashion, I spent the majority of my time researching the makeup.

The 1970s interested me the most so that’s what I chose! Like today, TV and film also had a huge influence on the hair and makeup industry. Stars like Twiggy, Farrah Fawcett and Cher, paved the way with their iconic looks.

PS – It was so hard for me not to contour my nose in this recreation! LOL.

1970’s Makeup:

  • The popular eye crease in the 1960’s continued into the 70’s but was now blended to create soft depth. With exception of punk makeup, there were no harsh lines or unblended edges. The three main eye looks in the 70s were: natural, soft smokey eye or bright and showy. Popular eye shadow colours were the blues, greens and purples and whites, silvers and any pale colours were used to highlight the brow bone.
  • Eyebrows were skinny
  • For those ladies who liked a more natural look, eyeliner wasn’t usually worn. But some liked to wear liner on the upper and lower lids. White eyeliner worn behind black or blue eyeliner was also popular by younger teens and women. Both liquid and pencil eyeliners were available in the 70’s.
  • Big false lashes were left in the 60’s but some women still like to wear falsies but they tended to be more subtle and natural looking. Mascara was worn on the top and bottom lashes and block mascaras were replaced with tube with wand mascaras.
  • The tanned look was popular in the 70’s so bronzer was used to create a sun kissed look. Blush became more popular in the mid 70’s so women started to apply it from their temples down in a more defined stripe.
  • Red lips made a come back in the 70’s but deep colours like plum, mulberry and cranberry were also very popular. Women who liked a more natural look went towards the pastels, peaches and pinks on their lips. Lips were not heavily lined and gloss and sheen were very fashionable.

Makeup has evolved in so many ways, and like art, there is no wrong or right way to ‘do’ it.

Till next time,

T

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